Consistency Wins

Business is not about “miracle efforts” or “miracle campaigns”, it’s about consistency and small efforts repeated day in and day out.

The same is true with digital marketing.

With digital marketing, too many businesses try to pull a rabbit out of the hat each month and create a marketing miracle when all they should be doing is focussing on consistent efforts every single day.

Creating an award-winning digital marketing campaign for one month and then doing nothing the next is pretty much useless…

It’s better to build a digital marketing campaign that delivers you a consistent flow of new business and runs day in and day out for the long term.

You want to build yourself a “digital marketing asset”. Something that delivers value on an ongoing basis.

This way you never need to pull a rabbit of a hat to make your nut.

It’s much better to spend £1,000 a month on a digital marketing campaign over the course of a year and generate consistent return than to blow a whole heap of cash in a hope of a miracle on one particular month.

Successful businesses never rely on miracles – they rely on proven consistent efforts done day in and day out.

Let’s take a look at the math…

Let’s say you spend £10,000 on Google Adwords and Facebook Ads one month hoping for a miracle…

…I guarantee you the most money you’ll get back on that will be £10,000 at the very most – a return of nothing.

Why?

Because that’s not the way digital marketing works… You need to start by testing small, gathering data and then start to optimize.

You can’t fluke it… it’s a science…

Now let’s say you spend £1,000 on Google Adwords every month for an entire year.

The first month you’ll probably break even because you’re testing the waters and gathering data and then for the next eleven months, the return will continue to scale until you reach the campaigns optimum position.

Over that course of the year, you’ll spend £12,000 (£1,000 a month) and you’ll get back anywhere from £24,000 to £240,000 depending on how good the person is manning your campaign.

So…A look at the two situations…

1) Miracle Month – Best case is your money back (No gain)

2) Consistent Effort – Anywhere from 100% – 2,000% ROI

When I studied over 180 successful businesses, I found that none of them ever tried to pull off “miracle months”.

They focussed on proven consistent efforts day in and day out.

Their marketing budgets were never £10,000 one month and then nothing the next – they were evenly spread throughout the year with the exception of “high seasons” such as the Christmas period.

Successful businesses considered their digital marketing campaigns as one of their greatest assets.

Let me use another one of our clients as an example…

When I met them, they were doing something different every single month to try to get clients in the door and turn inventory.

Some months it was radio, some full-page magazine ads, some trade shows and sometimes big 5 figure spends on Facebook advertising.

Each time they did these campaigns, they got customers in the door and they turned the inventory which was great but the next month they’d have to come up with something completely new…

I set them up with a digital marketing campaign that incorporates multiple traffic sources and delivers them what used to be their very best “miracle month” every single month without fail and with no guesswork, rabbit in a hat tricks or sleepless nights hoping things will work out.

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