A Simple 3-Step System You Can Use To Generate All The Clients You Will Ever Need Onlineby Adam S. Oyedele
I’m going to reframe the way you use digital marketing to attract new clients and how to demand more from any agency you hire.
Pay close attention because the “devil is in the details”…
The most effective digital marketing is based on a universal marketing framework, direct response marketing, but “tweaked” to work online.
At it’s most basic level, it breaks down like this:
- Identify an audience (yours or not) with wants and desires that you can fill
- Drive traffic to your website or physical location
- Convert that traffic into clients
Everything else is just noise.
So I’ll cover each one in detail.
But FIRST you need to know something, just so that we’re all on the same page.
I run a digital marketing agency and I’m in the business of, you guessed it, doing digital marketing for business owners like yourself.
However, what I’m going to expose you to is a (very) DIFFERENT way of getting you to work with me because I’ve never been one to conform to the “status quo” way of running a digital marketing agency.
The “gurus” will offer you a strategy session aka free consultation so that they can show you how to get more leads, or show you how your competition is crushing it online or some other bribe hook to reel you into a phone/in-person meeting.
It of course works well for them, or they wouldn’t be doing it
… but it’s not the only way to demonstrate that you can help someone.
I prefer another strategy…
One that’s based on a fundamental principle called “reciprocity” I picked up from reading the bestselling book by Robert Cialdini, called Influence.
(In the 8 years I’ve been working with business owners, I’ve found no better strategy to build and operate a reciprocal business)
You see, I’m not a salesman. So I absolutely suck at the method of offering a “free consultation” and trying to find your pain, trial close you, answer your objections then hard close you using your pain points.
I prefer to demonstrate to you up front that I can ACTUALLY be of value to you by ACTUALLY delivering value and if you decide to reach out for a chat then great.
A relationship that has been built through attraction and value over “bribery”.
… and one where I have earned the most important asset of any relationship – the trust of those people.
“Oh yeah I’m rare, I’m aware that I’m rareI rap and I’m real, I’m one of the few hereThese other boys lying, I wonder if you careTheir stories are out of this world, I wonder if you hearIt don’t really matter, as long as they stay clearClear of the real sh*t we doing over here”Jay Z
The reason for me sharing this here may not be clear to you.
So I’ll explain.
Typical “Conformist” Agency Method
Free consultation offer. Typically blind, meaning no specific reason for you to book a consultation. Often a “carrot” (bribe) in the form of a free report, free webinar or newsletter in exchange for an email address.
As a prospect – a person that lands on this page or profile – think through the dynamics for a second of what happens.
There’s an offer (cool report or whatever)…
There’s really no real DESIRE to be on this email list per se, other than to get access to the report/webinar (the shiny object or bribe).
And there’s no real up-front description of WHAT will happen when you have the free consultation.
So you, the prospect, either sign up for the bribe and get bombarded with emails attempting to get you booked for a consultation or worse still, you agree to a free consultation and get hard pitched to hire the agency.
From the agency perspective, they feel they are offering value when the give you a “free consultation”.
But in reality, they’re asking you to go out on a limb and hire them hoping you will see results after you pay them.
After all, it’s all about closing percentages to their sales reps.
Maybe 10-25%
Whoohoo!
Yippee Ki yay!
Err…. nah.
The Unconventional Approach
You get upfront help by me (the agency in question) actually helping long before we even speak.
Which loops back to the 3-step system I presented above.
I realise that there’s a ton of free information all over the internet on how to do grow your business using different forms digital marketing.
Most of it is total crap. But some of it is good.
The worst is actually those that advocate word-of-mouth marketing as the best form of marketing. (I really feel sorry for you if this is your go to strategy or the only marketing strategy you rely on to generate more business)
Or the people who advise you to “build a brand”.
At best, both strategies are time sucks.
You need to have a lot of time to do the first and you need a lot of marbles to do the second.
So if you don’t have bundles of free time at the end of each day or the money and wherewithal to hire and train an employee to do these methods that have no proven way to measure ROI, then there is no better way to attract more customers into your business than using the power of direct response marketing: digitally remastered. [Read: paid advertising.]
Oh, and if you’re against paying for your advertising and marketing, then I hate to be the bearer of bad news but you already are.
How?
You’re either paying with time (yours or hired) or you’re paying in cold hard cash.
I digress so I may revisit this at a later time.
Want proof that paid advertising is the single most effective way to attract more customers and clients?
I have tons of case studies with results like this:
Interested in getting results like this?
If so, click the big orange button below, follow the instructions, and I’ll send you access to my not-so-secret formula – An Unconventional Approach To Digital Marketing That Most Consultants Don’t Want You To Know
The best thing about paid advertising is you can know down to the very penny what produced your results and simply replicate it for consistent business growth.
Adam S. Oyedele
P.S If you really are convinced that word of mouth is something that should drive your business then head over to Forbes and see what Jack Trout has to say about this.
Copyright 2019 . Unfair Marketing Advantages . Privacy Policy .