The following is an Agreement between Unfair Marketing Advantages Ltd, having an address of 85 Great Portland Street, First Floor, London, W1W 7LT and (Partner), having an address of

I.  Unfair Marketing Advantages agrees:

1. To build, manage and train the AI agents we provide.
2. The test will be to a pre-defined number (~500-1,000) of Partner's existing client database ONLY, via sms to begin with and if proven successful (and Partner agrees) extended to the remaining client database.
3. Protect the proprietary nature of all intellectual property of Partner, by not sharing it with anyone else other than internal staff
4. Analyse the campaign performance to determine which which messaging sequences are winners and losers.
5. Once the test has completed and proven successful, continually optimise the extended campaigns for incremental gains
6. (If applicable) To submit all messaging and copy for approval before publishing.

II.  Client agrees to:

1. Use tracking components for each generated lead to accurately measure the conversion rate that result from these campaigns.
2. Close the leads set by Unfair Marketing Advantages Ltd
3. Provide Unfair Marketing Advantages Ltd with either read-only login details to their CRM or access to a shared spreadsheet to track sales from the leads that Unfair Marketing Advantages Ltd has worked on
4. Appoint a staff member to act as the main contact to Unfair Marketing Advantages Ltd
5. Pay Unfair Marketing Advantages Ltd a setup fee upon receipt of the invoice to begin the test campaign.
6. Pay for any additional services that they require that are not outlined in this service agreement and/or have not been agreed in writing by Unfair Marketing Advantages.

III.  Both parties agree:

1. To act in good faith and carry out their responsibilities to the best of their abilities.
2. If litigation is necessary this Agreement will be interpreted based on the laws of England and Wales, regardless of any conflict of law issues that may arise.  The Parties agree the dispute will be resolved at a court of competent jurisdiction in England and Wales.
3. That each party shall maintain ownership of its respective intellectual property. Any Client promotional copy modified by Unfair Marketing Advantages for the benefit of the advertising campaign shall remain in the sole ownership of Client.
4. That each party shall maintain the confidential information of the other in confidence, until such time that the confidential information may later become available to the public, or that such disclosure is required by law.
5. That either party can cancel this Agreement at any time upon providing thirty (30) days' written notice to the other.  Upon Termination, Unfair Marketing Advantages shall still be owed compensation for any services that occurred outside the scope of this agreement before termination.
6. No waiver by either party of any default shall be deemed as a waiver of any default of the same or other provisions of this Agreement.
7. If any provision is held invalid or unenforceable, such invalidity shall not affect the validity or operation of any other provision, and such invalid provision shall be deemed to be removed from the Agreement.
8. That this agreement is not an exclusive arrangement. The Parties agree that they are free to enter into other similar agreements with other parties.
9. That the Parties to this Agreement are independent contracted partners which means there are no strings attached. Neither Party is an agent, representative, sub-contractor or employee of the other Party.

Appendix:

When does Partner pay Unfair Marketing Advantages Ltd?

The setup fee is due upon excution of this agreement in order to initiate the test campaign. Only when the test campaign is proven successful and extended to a full campaign, Unfair Marketing Advantages Ltd will send an invoice to Partner on Monday of each week. Payment is due upon receipt, but no later than Wednesday of the same week.

How much does Partner pay Unfair Marketing Advantages Ltd per lead/sale/appointment?

As discussed, both parties will agree the final commercials only after the test campaign has completed. Once that is agreed by both parties in writing, it will become due.

IN WITNESS WHEREOF, both and Unfair Marketing Advantages Ltd have hereunto executed this AGREEMENT as of the date indicated below.