THE DIGITAL MARKETING FORMULA

Let’s get right to the heart of the matter.

Digital marketing is no “mystery” and it’s no “unexplored land”. People found what works with digital marketing a loooong time ago and they have been exploiting it for years.

Digital marketing has a formula and it’s an exact science.

In any country, any industry and any niche, it’s EXACTLY the same. So please don’t fall victim to thinking you’re an exception.

Let me tell you how it works.

You have a website, you drive traffic to that website and then your website is supposed to educate customers enough so that they believe you’re the right person for the job and then they either call you, come into your office or buy from you online.

Put into a formula digital marketing looks like this:

TRAFFIC x CONVERSION = CLIENTS

For example: 100 people visit your website, your website converts at 2% so 2 people visitors convert to clients and buy.

It sounds simple right? So how come so many people get it wrong?

Well to start with most businesses or digital marketing companies don’t measure anything… And if they do, they’re measuring the wrong things…

Don’t believe me? Ask your provider (or yourself if you’re managing things) what your website’s conversion rate is? Then ask them what your return on investment is each month?

If they can’t (or you can’t) answer ALL of those questions then they have it wrong and they’re flying your plane blind with your money for petrol.

Any self respecting digital marketer will be able to tell you these numbers in a heartbeat and the return on investment should be at least £2 back on £1 (100% Return).

You must learn to think of your online marketing as a funnel.

At the top you have TRAFFIC, you know… people who visit your website through Google or some form of paid advertising.

At the bottom, you have CLIENTS, people who buy your products or services either over the phone, in-store or online.

The funnel itself is your digital marketing and its job is to CONVERT the traffic into clients.

When I studied over 180 successful businesses ALL of them treated their online marketing as a funnel and ALL of them were able to tell me their figures without a blink of an eye.

Over the next few pages you’re going to discover exactly how you can do two things:

1) GET MORE TRAFFIC 2) CONVERT MORE TRAFFIC INTO CLIENTS

Those are the only two sides to the digital marketing equation and you’re about to learn best practices from each.

Click here to press on… (Page 3 of 8)