No Marriage On The 1st Date

BUY NOW, CALL US NOW, COME INTO OUR STORE NOW.

These are the words of too many businesses shouting in a market filled with noise.

Let me ask you a question…

If you were on a first date with somebody and you didn’t know anything about them and suddenly they dropped to one knee and asked you to marry them – what would you say?

You’d say NO… Why?

Because you don’t know enough about them, you don’t trust them, you haven’t even been given significant time to see if you like them.

So why do so many businesses ask you to BUY NOW or CALL NOW before first gaining your trust and providing value?

It baffles me…

No human being calls you, comes into your office or decides to buy before first trusting you, liking you or your company and knowing that you’re the right one to fulfill their needs.

So what do you do?

The same thing you do when you want to marry somebody…

You start small with low resistance offers and then as you build a relationship you start to progress through more engaging offers.

BUY NOW or CALL NOW is like “MARRY ME”.

However…

Enter your email address here for more information on the topic of XYZ is more like – “Hey, would you want to go on a date”.

Some people will still reject the offer but a hell of a lot more will take it over the BUY OR CALL NOW offer.

And that’s what you do… You create a low resistance offer in exchange for some basic information and then start the relationship from there.

When I studied 187 successful business, they all had low resistance offers to capture their prospects basic information and begin the relationship.

Successful businesses offer their market useful information on a topic that they know they’re interested in exchange for some basic information.

What sort of useful information could you provide your market you might be asking?

Well here’s how you should do it properly…

People don’t buy a drill because they want a drill.

They want a hole.

So if you were selling drills you’d offer people useful information on making holes. Get it?

Think not about your specific product or service but the problem it solves for your customer – and then create a piece of information on that topic and offer it on your website in exchange for some basic information.

Out of 100 people that come to your website only 3 will be ready to buy – and they will – but what about the other 97?

Well that’s why you have a lower resistance offer – to get their information so that you can market to them so that when they’re ready to buy, they buy with you.

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